BYCS is a not-for-profit organisation accelerating community-driven urban change through cycling. Upholding the bicycle as a tool for social transformation, BYCS leads advocacy campaigns, strategic research and international programs such as the Bicycle Architecture Biennale, or the Bicycle Mayor Network, present in 120 cities in 36 countries. They focus on children through research and the scaling of engagement programs such as Bicycle Heroes and the Junior Bicycle Mayors. They are guided by the bold mission of reaching 50×30: 50% of all urban trips by bicycle by 2030.